IT'S IN OUR DNA.

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Welcome to The GBC Life Plan Community Marketing Center. Our expertise in Senior Living and building brands culminates in bringing a more effective way for your community to market directly to your prospects. Our team is comprised of strategic thinkers that can help create your brand message and ensure the viewer understands your vision and mission for helping seniors and their loved ones find the right place to enhance their lives.


Good Brand Company has helped us transform our messaging to bring in more qualified prospects. Their people, tools, and processes are second to none.
— Kimberly McGinnis - Sales & Marketing Director, Carlyle Place

GBC and our history in Senior Living.

We know the complexities of the modern Life Plan Community.  Our years of experience working with communities around the United States and our expertise with today's technology provide you with the expertise needed to grow and promote your community to those who matter the most.

Featured Community Brand Development...

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Plymouth Harbor

Sarasota, Florida

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Carlyle Place

Macon, Georgia

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WindsorMeade

Williamsburg, Virginia

Each of the communities listed above had a strategy developed based on our Senior Living successes. Their plans were customized to meet the needs of the Sales and Marketing departments and touched every aspect of the community. Our collaboration has served to provide better clarity of messaging and increased interest leading to resident growth and brand awareness. Contact us today to learn how these communities benefited from our proven process and talented team.